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Flag-raising ceremony

Through wind and rain, time has flowed like a song—70 years of overcoming obstacles and forging ahead. To celebrate the 70th anniversary of the founding of New China, to promote the spirit of patriotism, to put socialist core values into practice, to strengthen cultural confidence, and to write a new chapter for Chinese culture while spreading positive energy in our era, at 7:00 a.m. on September 21, 2019, Sanling Group held a solemn flag-raising ceremony. To the stirring strains of the national anthem, the vibrant Five-Star Red Flag slowly rose above the group’s plaza. Chairman Ni Guoling led the senior management team and more than 500 Sanling employees, all dressed in uniform and full of vigor, to participate in the ceremony and sing the national anthem with great enthusiasm. As a non-public enterprise, the group…

2019

Zhang Guiai, Vice Mayor of Dezhou City, paid a visit to Sanling Group to conduct an inspection and provide guidance.

On the morning of November 19, 2019, a “Promote Development, Resolve Issues, and Boost Growth” working group led by Zhang Guiai, Vice Mayor of Dezhou City, paid a visit to Shandong Sanling Group for an inspection tour, accompanied by Qi Qiang, Deputy County Magistrate of Ningjin County and Party Secretary of the Development Zone, among other officials. The company’s Chairman, Ni Guoling, extended a warm welcome and conducted an in-depth on-site review of various operations, including the office areas, production workshops, and the Sanling Furniture Grand World. He carefully examined and gained a thorough understanding of the group’s personnel management, workplace safety, product quality, and operational workflows. Chairman Ni Guoling accompanied Vice Mayor Zhang Guiai during the inspection. The leaders first visited the group’s public office spaces, where they learned about the company’s development history and management practices.

2019

Shandong Sanling Group Holds a Summary and Pledge Conference Marking the Transition from 2019 to 2020

Time flies, and the years keep turning. Before we know it, another busy year has passed—filled with passion and challenges—and a new year is just around the corner. On this occasion of bidding farewell to the old and welcoming the new, Shandong Sanling Group held its 2019 Review and 2020 Pledge Rally on January 17, 2020, at the Jinxing Huafu Hotel. The event brought together numerous distinguished guests who have long offered steadfast support to Sanling Group, along with all the company’s employees, to celebrate the past and look ahead. At the 2019 Review and 2020 Pledge Rally, Sanling Group presented an impressive performance for 2019, a result made possible by the hard work and dedication of every single employee, under the leadership of Director…

2020

1.03 million! Sanling Group bravely steps up to donate in support of the fight against the epidemic.

“During this time of national crisis, Sanling Group has shown great courage and responsibility—truly commendable!” “A company with a conscience! You are our role model!” These were among the comments left by netizens under the article titled “Mr. Ni Guoling, Chairman of Shandong Sanling Group: Boundless Love, Donating 1.03 Million Yuan to Fight the Epidemic.” On January 31, Shandong Sanling Group transferred 1.03 million yuan to the Ningjin County Charity Federation, demonstrating the commitment of its leaders. According to reports, the donation included 1 million yuan from Sanling Group itself, 20,000 yuan raised by employees of the Sanling Party branch, and an additional 10,000 yuan contributed by staff at Sanling Furniture World, totaling 1.03 million yuan. All funds will be used exclusively to combat the novel coronavirus pneumonia outbreak. “As a private enterprise, during this emergency, we have both the responsibility and the obligation to help our country and people through these difficult times,” said Ni Guoling, Chairman of Sanling Group. He added that the situation demands immediate action, and as the entire nation unites in fighting the epidemic, he feels an even greater sense of duty to contribute his modest efforts to support society. In fact, this is far from Sanling Group’s first act of kindness and social responsibility. Back in the 1980s, Ni Guoling built the nearly 10,000-square-meter “Guoling Primary School” in Gaoyifan Village, Daliu Town, his hometown, providing free education to more than 200 school-age children in surrounding villages. In 1994, he constructed roads, installed streetlights, drilled deep wells, and laid water pipelines for three villages—Houwei, Qianwei, and Xiaohan—in Daliu Town, ensuring that over 3,000 households now enjoy access to street lighting and clean drinking water. In 2010, together with four other entrepreneurs, Ni Guoling personally handed 900,000 yuan in cash to 120 high school graduates from financially disadvantaged families across the city, encouraging them to pursue higher education. In 2017, he established the WeChat group “Bonded by Kindness,” rallying local business leaders to join in supporting students in need and providing long-term financial assistance. In August 2019, he awarded 10,000 yuan in scholarships to Zhang Binghua, a struggling employee of the company, and her daughter Gao Shuo, who had been admitted to university. Preliminary statistics show that since 1994, Shandong Sanling Group has repeatedly participated in and organized public welfare activities, making countless donations of money and supplies, with cumulative contributions approaching nearly 10 million yuan. Through such actions, Chairman Ni Guoling has spread positive energy throughout society and brought warmth to those in need. **About Sanling Group** Located in the Ningjin Economic Development Zone, Shandong Sanling Group is a key enterprise in Shandong Province’s automotive industry. The group comprises Shandong Sanling Automotive Interior Group Co., Ltd., Shandong Sanling Automotive Seat Co., Ltd., and Shandong Sanling Group Jinan Auto Parts Co., Ltd. Covering a total area of 236,000 square meters, the company employs 810 people, including 68 specialized technical personnel. It annually produces 200,000 sets of automotive interior components and 100,000 automotive seats. The company specializes in manufacturing interior parts and seats for heavy and light trucks, integrating research, production, and sales into one of China’s leading auto-parts manufacturers. It collaborates closely with major domestic automakers—including China National Heavy Duty Truck Group, Shaanxi Heavy Duty Truck, SAIC Iveco, SANY, Anhui Jirui Heavy Industry, Shanxi Dayun, Inner Mongolia Huatai, and Xuzhou XCMG—and enjoys a strong reputation within the Chinese auto-parts sector. Meanwhile, Sanling Furniture’s flagship showroom spans over 40,000 square meters, offering a full range of high-, mid-, and low-end products suitable for hotels, homes, offices, and other settings. Its furniture styles include Chinese, European, and Nordic designs, crafted from materials such as rosewood and old elm. The company also provides comprehensive, one-stop services, showcasing Ningjin County’s status as a renowned center for solid-wood furniture. *Article source: Dezhou Evening News* Editor: Cui Youlin

2020

County Party Secretary Wang Gang and his delegation visited Sanling to provide guidance during the COVID-19 pandemic.

On the afternoon of February 8, County Party Secretary Wang Gang and his delegation visited Sanling Group to inspect and guide the company’s resumption of work. During the COVID‑19 pandemic, County Party Secretary Wang Gang led a team to Sanling to provide on-site guidance. Wang Gang gained a detailed understanding of the preventive measures implemented by the enterprise, as well as the challenges and difficulties encountered during the process of resuming production and operations. He emphasized that the company must firmly assume and rigorously fulfill its responsibilities for epidemic prevention and control, ensure adequate protective measures for employees, strengthen the enterprise’s safety safeguards, and refine its prevention and control plans. He also urged the company to intensify public awareness campaigns to enhance workers’ protective consciousness, and instructed it to prioritize screening returning personnel and disinfecting the workplace. Meanwhile, relevant departments were directed to promptly assist the enterprise in effectively addressing any issues arising during the resumption of production and operations.

2020

The Sanling Furniture Grand Market’s showroom has undergone a high-end renovation and grandly opened.

On June 13, 2020, the fully renovated and upgraded exhibition hall of Sanling Furniture World grandly opened. Sanling Group’s efforts to boost Ningjin’s furniture industry have earned high recognition and strong support from both the municipal and county Party committees and governments. With the completion of this comprehensive renovation, the Sanling Furniture Market in Ningjin now provides an enhanced platform for furniture enterprises to showcase their products, elevating the quality of product displays and helping the industry foster a favorable ecosystem characterized by “platform plus cluster” development. The grand opening ceremony for the fully refurbished Sanling Furniture World exhibition hall was held under the wise leadership of Party committees and governments at all levels, with the full assistance of friends and relatives. Leveraging Ningjin County’s favorable development environment, its advantageous geographical location, and its well‑connected transportation network, Sanling Group has continued to grow and achieve remarkable success. At the opening ceremony, the chairman posed for a group photo with leaders from the municipal and county Party committees and governments, followed by the chairman’s address. Leaders attended the event throughout. In 2019, amid rapidly changing market conditions, Sanling Group maintained steady operations and ranked among the top ten taxpayers in the county. In 2020, despite the unique domestic and international circumstances, the group pursued innovative development, culminating in the grand opening of the fully renovated Sanling Furniture World exhibition hall. As an important showcase for Ningjin County—known as the “Hometown of Solid Wood Furniture in China”—Sanling Furniture World has, since its establishment in 2016, grown into a highly influential furniture trading hub in northwestern Shandong, spanning 138 mu of land with 50,000 square meters of exhibition space. Through superior service, rigorous management, high‑quality products, and trustworthy business practices, it has become a benchmark for excellence. The thriving operation of Sanling Furniture World has further propelled the rapid and healthy growth of Ningjin County’s solid wood furniture manufacturing sector. Products bearing the “Made in Ningjin” label are now celebrated nationwide, reinforcing the county’s reputation as the “Hometown of Solid Wood Furniture in China.” Leaders conducted an on-site inspection of the upgraded exhibition hall. Ningjin is renowned as the “Hometown of Solid Wood Furniture in China” and the “Hometown of Hotel Tables and Chairs.” Offering cutting‑edge products, competitive pricing, state‑of‑the‑art management, impeccable service, exquisite craftsmanship, and environmentally responsible business principles, Sanling Furniture World continues to serve customers across the country. Today, the market has evolved into a dynamic platform that integrates production, operations, and a robust product cluster. There is no such thing as “the best”—only “better.” Together, we will help you create a warm, comfortable home. Sanling Furniture World in Ningjin warmly welcomes you!

2020

2020 Sanling Group Chairman Ni Guoling’s Gratitude and Appreciation Event to Welcome the Mid-Autumn Festival and Celebrate National Day, along with the Appointment Ceremony for the General Manager and Deputy General Managers.

To mark the dual holidays of the 2020 Mid-Autumn Festival and National Day, on the evening of September 30, the “2020 Sanling Group Chairman Ni Guoling’s Gratitude and Appreciation Event Celebrating the Mid-Autumn Festival and National Day, along with the Appointment Ceremony for General Manager and Deputy General Managers” was grandly held at the company headquarters. More than 500 attendees, including Group Chairman Ni Guoling, leaders at all levels, and employees, took part in the event. The ceremony opened with a solemn and rousing rendition of the “Sanling Anthem.” Upholding his personnel philosophy—promoting young cadres, providing opportunities to those who aspire to contribute, offering a platform to those who can deliver, and entrusting key responsibilities to those who achieve results—Chairman Ni Guoling personally presented appointment letters to the newly appointed general manager and deputy general managers, expressing…

2020

Three generations of entrepreneurs, one shared affection for the CPPCC.

In Ningjin, Shandong Sanling Group is a household name—its reputation speaks for itself. When it comes to the three‑generation entrepreneurial legacy and its ties to the Chinese People’s Political Consultative Conference (CPPCC), one must begin with Ni Guoling, the 74‑year‑old chairman of Sanling Group. Forty years ago, Ni Guoling fired the first shot in Ningjin County’s reform of township‑run enterprises, guiding the long‑abandoned Ningjin County Textile Equipment Welfare Factory onto a path of modernization. Under his leadership, the small enterprise—with initial assets of less than RMB 50,000—grew into a diversified corporate group that now includes subsidiaries specializing in automotive interiors, seating, auto parts, and furniture sales. Thanks to the more than a thousand jobs it has created and annual tax contributions exceeding RMB 10 million, the company has been recognized as a key private enterprise at the city level and a leading enterprise in Shandong Province.

2020

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